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Level Up Your Visual Impact and Brand with Video Walls

  Pulse Technology  ·  3 minute read

First impressions matter. So do second, and third. Why not go for the best impression possible with a video wall?

Advances in technology have opened doors for businesses, entertainment venues and non-profits to offer a strong competitive advantage with this technology.

A video wall is a large scale display, which can be as large as a company’s needs. Multiple screens are tied together for a seamless display surface, and with today’s superior technology, the images are so real and lifelike it’s like being in the same room with the people on the screen. Guided by the latest in software and hardware, today’s video walls offer unlimited potential – in size, shape and applications. The video wall can be comprised of LCD panels, LED tiles, projection cubes and other technologies.

It’s great for conferences, of course – Covid has led to many more “virtual” meetings. And a video wall is quite literally the next best thing to being there. In fact, in some ways, it may actually be even better, because it allows the feel of an in-person meeting without the time and expense of travel.

Beyond its use for meetings and conferences, there are many other creative applications of a video wall. We’ve had great success here at our annual “March Madness” event, where we broadcast the games in real time and our guests can see the action from the comfort of a conference room. It affords us the opportunity to introduce our technology offerings from vendors and provide customers an enjoyable evening watching their favorite games. A video wall will transform your business environment, and help boost your brand in a memorable way.

The video wall offers a focal point that a poster or small screen can’t compete with. A video wall will turn heads and help you drive engagement. The video wall can tell a story – your story (or your customer’s story).

Key advantages

Some key advantages for a video wall that helps set it apart from other visual displays:

  1. It’s interactive. It will captivate your audience. An auto dealership, for example, might use a video wall to show a driver enjoying his/her new vehicle, driving along a scenic highway. For the B2B company, it can be a great “billboard” for a company to showcase its success stories, its latest technology, and live testimonials.
  2. It’s flexible. It is easy to make real-time changes in marketing messages, rather than using a static sign. For a bank, it could be new interest rates or products; for a non-profit, it could be a list of donors, upcoming events, or videos of recent ways in which the non-profit has helped people in the region. In a hotel lobby or function facility, there could be welcome messages and greetings for guests or groups. A corporate lobby could highlight investor relations materials, recent success stories, or a “work for us” recruitment message. Your audience will be engaged and your brand will be top of mind. The ability to change a message often makes the video wall a key part of a company’s marketing and communication strategy.
  3. It is a potential revenue-producer. When used at sporting events, for example, where there is a large audience, advertising messages scrolled across the screen will attract thousands of eyes, helping create a stronger return on investment for the stadium. The same principle can be applied at corporate settings as well, particularly high-traffic institutions such as banks or transportation depots.
  4. Appearances count! A high –resolution video wall looks impressive and conveys the impression that a business is willing to invest in the latest technology. It shows attention to detail and a willingness to be on the cutting edge.

This technology benefits many industries

A video wall has application across a number of industries, including:

  • Retail (where you might launch a campaign, showcase new collections, and impact customers in the store already to consider additional purchases).The versatility of video walls makes them a smart investment across numerous industries. Here’s how different sectors are leveraging them:
  • Corporate: These are great for boardroom presentations, teleconferences, and branding messages in the lobby
  • Hospitality: A chance to promote upcoming events and promote the amenities of the facility
  • Stadiums: Present compelling live looks at events (and instant replays) and deliver other messages, including advertising
  • Education: For the classroom and the sporting events, what better way t o highlight events, scores, and academic achievements?

What’s your ROI?

While the initial investment in a video wall may seem significant (although frequently less than you might imagine), the return can be impressive.

In addition to increased engagement among customers, potential advertising opportunities for third-party partnerships, and an enhanced and impressive overall look, the ability to change a message in real time will save on the costs of creating new signage.

In a future blog we’ll dive a little deeper into some of the “bells and whistles” that you should consider when investing in a video wall. In the meantime, though, remember that a video wall isn’t just some flashy gimmick. Used properly, it can be a great tool for brand enhancement and messaging and can help you business stand apart from the others.

We can help!

If we’ve caught your interest on the advantage of a video wall, why not have a conversation with our Audio Visual department to learn more details? You can learn more about our services by clicking here or visiting our company website https://pulsetechnology.com . Or give us a call at 888-357-4277. We’re here to help!