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A digital video wall at in a stadium with the words "Creative Strategies for Fundraising Your Digital Scoreboard"

Creative Strategies for Fundraising Your Digital Scoreboard

Imagine the roar of the crowd echoing through the stadium as a game-winning play unfolds. Now, picture thatThe Schaumburg Boomer's new Video Wall Digital Scoreboard at Wintrust Field in Schaumburg, Illinois energy amplified a thousandfold with a vibrant video wall illuminating the action. Beyond simply replacing the traditional scoreboard, a video wall injects a new level of excitement into your community. It becomes a dynamic canvas for school spirit, showcasing player highlights, vibrant animations, and even live social media feeds to keep fans engaged every minute of the game.

This isn't just about scores; it's about creating an unforgettable experience that fosters school pride and brings the entire community together in a celebration of athletic excellence.

But not every school or community center has the funds to purchase a new video wall scoreboard. That’s why we’ve put together sports fundraising ideas and created a step-by-step guide to help you create the best campaign possible!


Fundraising Strategies for Your Video Wall

Whether you're a small private school, a large public collage, a community center, or anything in between, fundraising is often necessary for purchases like technology or athletic program upgrades. We've put together a list of fundraising ideas to help get you started. 

Grant Opportunities

Finding a grant that could fund your athletic facility or helps organizations with technology improvements involves a little bit of searching.

Tips for Finding Grants

  1. Define your Google search - Include your specific location (state, school district, city) and your type of organization (public/private school, community center, etc)
  2. Cast a wider net – Consider looking at federal or non-profit organizations that award grants.
  3. Carefully review grant descriptions – Ensure that a digital scoreboard/video wall aligns with the eligibility criteria. Pay attention to deadlines and required documents.

Below are some websites to get your started based on your location:


Corporate Sponsorships

To maximize community support, target local businesses that are already invested in your community's success.A digital scoreboard at a baseball field with local sponsorship ads on the screen. Partner with sports equipment stores, restaurants, and other establishments with a strong local presence. By offering tiered sponsorship packages, you can cater to businesses of all sizes. These packages can provide varying levels of visibility on the video wall, from simple logo displays to exclusive game-day sponsored segments or even short promotional videos. This approach allows businesses to support your school or athletic program while gaining valuable brand exposure to a dedicated audience.


Community Fundraising Events

Raising funds for your video wall doesn't have to be a solitary endeavor! Engaging events not only raise money, but also build community spirit and excitement around your project. Here are some ideas to get you started:

    • Classic Hits with a Twist: Reimagine traditional events like bake sales or car washes. Host a "Celebrity Chef Bake-Off" with local personalities or a "Themed Car Wash" with wacky costumes and music.

    • Get Active Together: Organize a community sporting tournament – volleyball, kickball, or even a family-friendly bowling night. Partner with local parks and recreation departments for venue and equipment support.

    • Think Outside the Box: Consider a "Trivia Night with a Twist" featuring themes relevant to your school or community. Host a "Talent Show Extravaganza" showcasing local musicians, dancers, and performers. Don't forget a silent auction with donated items from local businesses!

Planning and Promotion
The key to a successful event lies in effective planning and promotion. Here are some quick tips:

  1. Assemble a Team: Delegate tasks and leverage the skills of your fundraising committee members.
  2. Set a Date & Time: Choose a convenient time that doesn't conflict with major events.
  3. Secure a Location: Opt for a central, easily accessible venue with ample parking.
  4. Spread the Word: Utilize social media, school announcements, flyers, and local media partnerships to promote your event.
  5. Create a Buzz: Offer incentives for early registration or team participation in your sporting tournaments.
  6. Volunteer Power: Recruit enthusiastic volunteers to manage event logistics and spread cheer!

Remember, the best events are fun, engaging, and foster a sense of community. With a little creativity and planning, you can turn these fundraising events into memorable experiences that not only raise money but also build excitement for your new video wall!


"Buy-A-Brick" Campaigns

A scoreboard in a gymnasium with a sponsorship logo Imagine leaving your permanent mark on your school or community center! "Buy-a-Brick" or "Buy-a-Tile" campaigns offer a unique way to raise funds for your digital scoreboard while fostering a powerful sense of pride and ownership.

Here's how it works: Individuals, families, or businesses can purchase personalized, digital tiles that will be displayed on the video wall itself during events OR you can sell physical bricks that are personalized and used on pathways around your facility. These tiles or bricks can be customized with messages of encouragement for the team, graduation year shout-outs, or even business logos. This display creates a lasting legacy for donors, while simultaneously raising crucial funds for your project.

The beauty of this approach lies in its inclusivity. Everyone has the opportunity to participate, from students and alumni to local businesses and community members. Seeing their personalized tiles displayed on the video wall or on a walkway ignites a sense of ownership and connection to the project. This fosters a united community spirit and creates a powerful visual reminder of the collective effort that brought the video wall to life.

By offering a variety of tile sizes, designs, and customization options, you can cater to a wide range of donors. This ensures there's an opportunity for everyone to leave their mark and contribute to the success of your video wall project.


Crowd-Funding Platforms

The digital age has opened exciting avenues for fundraising. Platforms like GoFundMe or Kickstarter allow you to reach a wider audience and tap into the generosity of online communities.

How you can leverage these platforms

Crafting Your Story - The key to a successful online campaign lies in a compelling narrative. Don't just focus on the need for a scoreboard – tell a story! Explain how the video wall will enhance the game-day experience, boost school/community spirit, and benefit the community.

Visually Appealing Content - Include high-quality photos and videos showcasing your existing scoreboard and the envisioned video wall. This will help potential donors visualize the impact of their contribution.

The Power of Rewards - Incentivize donations by offering tiered rewards. These could range from exclusive video wall shout-outs for small donations to personalized team jerseys or game tickets for larger contributions.

Transparency is Key - Clearly outline your fundraising goal and how the funds will be used. Update your campaign regularly with progress reports and express gratitude to donors. 

Spread the Word - Promote your online campaign across all your social media channels. Encourage supporters to share your campaign with their networks. The wider your reach, the greater your potential for success.


Partner with Booster Clubs/Athletic Associations

You're not alone in your quest for a scoreboard! Schools and athletic programs often have established booster clubs or athletic associations dedicated to fundraising and supporting athletic endeavors. Partnering with these existing groups can be a game-changer for your video wall project.

Why Partner?

Booster clubs and athletic associations possess two key assets:

  • a dedicated network of supporters
  • a wealth of fundraising experience.


"Donate a Minute" Campaign

A digital scoreboard with an advertisement on it.Consider the "Donate a Minute" campaign! This approach allows local businesses and individuals to sponsor a minute of display time on the video wall, injecting a fresh source of revenue for your project (and can continue to fund your programs long after you pay for the scoreboard). 

Here's how it works:

Imagine the video wall showcasing a local business logo or a personalized message for a full minute during breaks in the game or between events. Sponsors can use this valuable minute to promote their business, deliver a special shout-out, or even display a public service announcement.

Flexibility is Key
Offer a range of donation options, allowing sponsors to choose the duration of their display (multiple minutes can be bundled for added impact). This caters to a wider range of budgets and ensures accessibility for all interested parties.


Creating a Compelling Campaign
A Step-By-Step Guide

Want to take this guide with you? Download it here.

Turning your video wall dream into a reality requires a well-structured fundraising campaign. Here's a step-by-step guide to help you navigate the process:

  1. Define Your GoalsA video wall/digital scoreboard being installed by Pulse Technology
    The foundation of any successful campaign starts with clear goals. Determine the exact amount of money needed for your video wall project. Be realistic and factor in installation costs, ongoing maintenance, and potential unexpected expenses. Set a specific and achievable fundraising target with a defined timeline. This will guide your fundraising efforts and keep you focused.

  2. Form a Fundraising Committee
    You don't have to go it alone! Assemble a dedicated fundraising committee composed of enthusiastic individuals with diverse skillsets. Look for volunteers with experience in event planning, marketing, communication, and outreach. Delegate tasks based on strengths to ensure efficient campaign management.

  3. Develop Your Campaign Message
    Craft a compelling story that resonates with your target audience. Don't just focus on the technical aspects of the video wall – explain the positive impact it will have! Highlight the benefits for students (increased school spirit), athletes (enhanced game-day experience), and the entire community (a source of pride and a gathering place).  Weave this narrative into all your communication materials and presentations.

  4. Choose Your Fundraising Methods
    Remember, there's no one-size-fits-all approach. Select a diverse mix of fundraising strategies discussed earlier in this blog. Consider a combination of grant applications, corporate sponsorships, community events, online platforms, and unique initiatives like "Buy-a-Brick" or "Donate a Minute" campaigns.

  5. Develop a Marketing Plan
    Get the word out there! Develop a comprehensive marketing plan to promote your campaign across various channels. Utilize social media platforms to share updates, engaging visuals, and compelling stories.  Distribute flyers and posters in high-traffic areas within your school or community center. Leverage school announcements and local media partnerships to spread awareness.  The more people know about your campaign, the greater your potential for success.

  6. Track Your Progress & Express Gratitude
    Transparency is key. Regularly update your supporters on the fundraising progress. Utilize social media, school announcements, or dedicated campaign websites to share milestones achieved. Most importantly, express sincere gratitude to every donor, no matter the size of the contribution. This fosters goodwill and encourages continued support throughout the campaign.

Unleash the power of community and creativity to turn your dream of a digital scoreboard into a reality! A video wall isn't just a scoreboard – it's a vibrant platform for boosting school spirit, enhancing the game-day experience for athletes and fans alike, and fostering a sense of community pride.

A digital scoreboard display with the words "Digital Scoreboards: Experience The Game Like Never Before" and a button that says "Start Your Technology Journey Today!"


Topics: AV, Videowall, Video Walls, video displays

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